Plants. A whole different animal.

Trick your taste buds with 100% plant-based protein that looks, cooks & tastes like meat.

(Shh! It’ll be our secret.)

“Meat” Our Products

Make Meat Jealous

Burger Patties

“No meat” is no problem with these tender, juicy plant-based patties because these burgers look, cook and taste just like beef. So fire up the grill, grab a bun and “meat” your new favorite burger. Coming this spring to the fresh meat case at retailers nationwide.


Original Bratwurst

We took the pig out of brats so you can pig out on plants. Introducing Incogmeato™ Original bratwurst. They’re tender. They’re juicy. They’re 100% plant-based. Coming soon to the fresh meat case at retailers nationwide.

Italian Sausage

100% plant-based sausage that looks, cooks and tastes just like real pork? The pigs must be flying. Introducing Incogmeato™ plant-based Italian Sausage. Spicy and savory, just like Nonna made them. Coming soon to the fresh meat case at retailers nationwide.

Chik’n Nuggets

Delicious. Dunkable. Definitely plant-based. Our Chik’n Nuggets will have you fooled they’re the real thing. So even the pickiest of eaters will gobble them up (because you know how kids are… and even some adults). Coming soon to the frozen chicken section at retailers nationwide.



Starting this March, people can find Incogmeato™ Burger Patties in the fresh meat case at retailers including Weis and Price Chopper, and select Kroger, Meijer, Albertsons, Safeway, Stater Bros and Shaw's. The burger patties are coming soon to foodservice nationwide.

Incogmeato™ Original Bratwurst and Italian Sausage will closely follow, arriving at retailers nationwide in time for summer grilling. Stay tuned for more delicious Incogmeato™ products and where you can buy them!

Incogmeato™ from MorningStar Farms® is a new line of next-generation plant-based protein that looks, cooks and tastes just like meat. It’s a great-tasting, ready-to-cook meatless alternative including Burger Patties, Original Bratwurst, Italian Sausage and Chik’n foods.

All Incogmeato™ foods are made with non-GMO soy and flavors from natural sources.

Incogmeato™ foods look, cook AND taste just like real meat, which makes them the perfect choice for vegans, vegetarians and meat-loving flexitarians. If you want to sneak more plants onto your plate, Incogmeato™ offers the great taste you crave — without real meat for your main.

All Incogmeato™ foods are 100% vegan, which means it does not contain dairy or egg. Incogmeato™ foods are not gluten free. Always refer to the nutrition facts on your package for information on the product you have purchased.