skip to main content
Four people in yellow shirts standing with tree saplings in their hands

Our
Purpose

Good For You. Good For The Planet.
Adding plant-based protein to our diet can have a surprisingly big impact on the environment, the climate and ourselves. We’ve been on this plant-based journey since 1974. At MorningStar Farms® we believe that great tasting, nutritious and environmentally conscious meal choices are a delicious way to take care of our families and the planet.

Grow

Our independently conducted Life Cycle Analysis (LCA) study showed that just swapping out meat for MorningStar Farms® delicious plant-protein will generate significantly fewer greenhouse gas emissions, use less water and land. You read that right, going plant-based can result in some big-time resource savings. How much exactly? Well that's the fun part.

Source: 2016 Comparative Life Cycle Assessment of Plant-Based Foods and Meat Foods Summary, Quantis & MorningStar Farms.
Tractor on a farm

Measure Your Impact

How much can you save?

TRY THE CALCULATOR
wind turbines

Make

MorningStar Farms® foods are cooked with 100% renewable electricity.

We source renewable electricity for all our company owned production facilities through a Virtual Purchase Power Agreement (VPPA). Additionally, we purchase Renewable Energy Certificates (RECs) to account for the electricity used to cook our foods by our contract partners.

Virtual Purchase Power Agreements are renewable energy contracts between a company and renewable power generators that bring new renewable electricity into the grid. Through a VPPA agreement in North America, Kellogg’s financially supported the construction of a wind farm in north central Texas by committing to a long term purchase of the renewable electricity generated at the site. The really good news is that this wind-generated electricity adds new renewable energy to the electric grid that contributes to replacing energy generated with fossil fuels. Because VPPAs are only available for wholesale energy markets, the power produced by the wind farm in Texas is sold to the general electricity market and is not physically delivered to our facilities. Kellogg, as a buyer, receives RECs as part of the VPPA agreement.

MorningStar Farms® foods are also manufactured by some of our business partners at sites that we do not own, these locations are not covered by our VPPA, so for this portion of our portfolio, we purchase RECs to account for the electricity used during production of our foods. By investing in RECs, we help increase demand for renewable energy and encourage the development of new renewable energy projects. To ensure authenticity, MorningStar Farms® receives certificates that guarantee the green origin of the energy it provides.

WE ASPIRE TO BE 100% RECYCLABLE, COMPOSTABLE, OR REUSABLE BY 2025

  • 2016

    38% reduction in overall packaging material weight

  • 2016

    Zipper function added to flex bags to prevent freezer burn and reduce waste

  • 2019-20

    Reduced material of our shipping cases by 1 Million pounds

  • 2020

    Incogmeato® tray items launched in curbside recyclable packaging* *Please check your local guidelines to confirm this is available in your area

  • 2021

    All packaging labeled with disposal or recycling instructions

  • 2022

    Bags will start transitioning to store drop off recycle ready packaging* *Check in the front of the store or online to see if a retailer near you participates

Nourish

Over time MorningStar Farms® has increased the number of items with colors and flavors from natural sources, as well as the number of vegan offerings within the portfolio.

Did you know that soy is the only complete plant-based protein?

Proteins are made up of amino acids. Think of amino acids as building blocks that join together to make all types of protein. Some of these amino acids can't be made by our bodies, so these are known as essential amino acids. It's essential that our diet provides these. A complete protein source, like soy, provides all of the essential amino acids in the recommended amounts.

View the FAQ